Our first leap into blog-dom

I figured I would create a word, blogdom. The definition is along the lines of the entire strange and interesting world of blogging. Adding "dom" to almost any word would create that feeling of grandeur, and is acceptable, at least in Portugal which is affixed to people of dignity. I have been reading as much as I can about the economy, what people are doing, what the trends are and how people are marketing in it. In 80% of the articles the proverbial "they" say to create a blog. I've held out as long as I could, and still not sure if I'm doing this right.

I read an article about marketing in this economy which I really liked. It told the brutal truth about what you have to do, the good, the bad and ugly. One sentence read: "You may also want to consider revisiting your keyword phrases and add phrases that include words like: sale, discount, free shipping on, best price on, cheap, etc. People are more likely to search for products or services combined with these kind of phrases in hopes that they will quickly come across a great deal."

How many of us want to add cheap to our titles? I read it a few times and started to think. Just last night I was window shopping online at Google. I got the search results and immediately changed the view to "least expensive first". We all do it, I do it a lot, I type cheap cider press (because they are not and I really want one). Regardless of the economy we all want to save as much of the green stuff as possible, but when a potential client types in "cheap" before your service or product, do you really want to be listed?

I've always thought (even more nowadays) business is business, I'd rather have a client who received a discount, than no client at all. This same article that I read also sparked a happy feeling, and it is so simple in its thought: "It's true, individuals and businesses are trying to cut costs - but most people and businesses can't stop buying. There are still supplies, inventory, services etc that we need - to function and to run our business." So true and so simple, we all just need to keep our wits and our cool in this shift- 'cause shift happens.

Offering cheap team building,

NorthStar Adventure @ Dutch Springs
(I cringe as I read it)

Quotes from Evan Carmichael's Blog. (http://www.evancarmichael.com)